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Our Story

MedWise HealthCare delivers world-class, personalized solutions to optimize the safe use of medications for people everywhere. Our innovative services provide exceptional medication decision support based on multiple patient-specific factors.

MedWise HealthCare is a division of Tabula Rasa HealthCare (TRHC), a publicly traded company committed to new beginnings for clients through innovative services and fresh approaches to healthcare.

Committed to medication safety

Our services promote medication safety and adherence to improve patient outcomes, reduce healthcare costs, and strengthen patient engagement. Powered by MedWise® Science and decades of experience, our solutions optimize medication regimens across the continuum of care.

Who we serve


Proven outcomes. Documented savings. Backed by science. Explore TRHC services for medication decision support to empower providers.


Additional offerings from the MedWise HealthCare portfolio include:


Meet our team

In partnership with the rest of the TRHC leadership team, our executives have years of experience and expertise.

Calvin H. Knowlton, BSc Pharm, MDiv, PhD, ScD, is the CEO and chairman of Tabula Rasa HealthCare. With over 40 years of pharmacy experience, he co-founded Tabula Rasa HealthCare in 2009.

Orsula V. Knowlton, PharmD, MBA, is the president, chief marketing officer, and new business development officer. With 25 years of experience as an entrepreneurial pharmacist, business executive, and innovator, she also co-founded Tabula Rasa HealthCare in 2009.

Kelli Kovak, RPh, MBA, is the executive vice president of MedWise HealthCare. An experienced leader with strong skills and deep healthcare expertise, she is responsible for the overall leadership and strategic deployment of solutions for payers, pharmacists, hospitals, and consumers through MedWise HealthCare.

Farah Madhat, PharmD, MA, is our chief product officer. Having overseen the expansion of clinical services into community pharmacies, she now leads the development, implementation, and integration of MedWise Science solutions.

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